Branded Content. Check. Narrative Storytelling. Yup.
At Light Hawk, we work with people who are frustrated because they have a story to tell, and need the right voice to tell it…but they haven’t found that person yet. We also work with people that have considered a new and unfamiliar face, but they’re fearful because they’ve tried it and it turned out just to be an expensive mistake. The third group is really concerned with keeping their audiences happy because they feel everyone out there may think there’s nothing new under the sun. They’re looking for that diamond.
This doesn’t sound like you, does it?
Hawks have acute vision, soaring high above everything (getting an overview) before swooping down and catching it's prey.